“It’s really, really bad.”

The drama revolving around HYBE and ADOR CEO Min Hee Jin has found NewJeans at the center of the public feud between the two parties, though it has very little to do with NewJeans themselves. Despite this, netizens seem to think the noise surrounding the group has seemingly affected the chart performance of their most recent release, “How Sweet.”

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| ADOR

Though a highly anticipated single, “How Sweet,” has underperformed on the charts, according to many netizens. The song recently fell down to 3rd place on Melon, a chart NewJeans is known to dominate.

melon how sweet
| TheQoo

On Bugs, “How Sweet” is currently in 3rd place, having peaked at  #2 after its release.

bugs how swee
| TheQoo

Meanwhile, the track seems stuck in 7th place on Genie.

genie how sweet
| TheQoo

Lastly, on the 24-hour FLO music chart, “How Sweet” is sitting at number 8.

flo how sweet
| TheQoo

While many netizens feel as though the song still has time to chart better, having only been released yesterday, some claim the chart performance is “really bad” for the standard NewJeans have set for themselves.

  • “It’s only been a day, already? Isn’t the second week the peak for songs these days?”
  • “The song is so good ㅠ I’m addicted.”
  • “Don’t you know how to read the charts?”
  • “Isn’t it a song that came out yesterday? I haven’t even listened to it yet. Isn’t this way too fast? lol”
  • “Oh, I’ll listen to it more diligently ^^”
  • “?? Wasn’t it released yesterday?”
  • “It was released just yesterday, lol.”
  • “It’s been over 29 hours since it came out. How much higher do you want it to go? There’s only been one music show performance so far.”
  • “Looks like HYBE isn’t holding back anymore.”
  • “Maybe it’s because they don’t do chart manipulation like some others do. 3rd place is still really good, though.”
  • “It’s really, really bad.”

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You can watch the music video for “How Sweet” below: